Posted in Logo Studies on Jun 25th, 2010
All images © Marvel Characters, Inc.
In 1999 Marvel replaced the long-running INCREDIBLE HULK title with this new one, restarting the numbering at 1. The book featured a new logo, one that looked like it had already been smashed by the title character, with large breaks and cracks in the three-dimensional block letters. This time only [...]
Posted in Logo Studies on Jun 24th, 2010
Images © Marvel Characters, Inc.
In 1985 THE INCREDIBLE HULK gained this new logo, which is probably my least favorite for the title. The word HULK follows earlier versions in general, but is made with perfectly regular and smooth strokes with sharply squared corners. The one-point perspective telescoped drop shadow receding toward the bottom center is [...]
Posted in Logo Studies on Jun 23rd, 2010
Images © Marvel Characters, Inc.
1968 was a time of change for THE INCREDIBLE HULK and its logo. As the title, which had been TALES TO ASTONISH, settled into a new role as a solo Hulk comic, the new logo covered last time was used in a different way on this cover: carved in perspective into [...]
Posted in Logo Studies on Jun 22nd, 2010
All images © Marvel Characters, Inc.
Stan Lee, the co-creator of THE HULK in 1962 with Jack Kirby, describes him as a combination of two previous literary monsters: Mr. Hyde from Robert Louis Stevenson’s “Dr. Jekyll and Mr. Hyde,” and Frankenstein’s monster from Mary Shelley’s “Frankenstein.” It’s a clever idea: an ordinary man who, due to [...]
Posted in Logo Studies on Jun 21st, 2010
Image © Marvel Characters, Inc.
Posted in Logo Studies on Jun 14th, 2010
© Marvel Characters, Inc.
It seems appropriate that The Hulk would be the first to smash a cover logo, but is this great 1968 example by Jim Steranko the first time it was done? A question for you logo fans out there — let me know if you can think of an earlier example. Thanks!
Posted in Items for Sale, Logo Studies on Jun 10th, 2010
Art © Todd Klein.
This morning I was going through some old stuff, pulling out things to sell on eBay, and I came across this 1976 fantasy fanzine, NIGHTSHADE 3, with my logo and art on the cover. Since it predates my earliest work at DC Comics by over a year, I believe it qualifies as [...]
Posted in Logo Studies on Apr 28th, 2010
Image © DC Comics, Inc.
The story behind the design of the above logo had long puzzled me, but I pursued it last year and I thought I’d finally figured it all out. Neal Adams had been asked to design a costume for the launch of a new Robin monthly title, and part of that design [...]
Posted in Logo Studies on Apr 28th, 2010
All images © DC Comics, Inc.
In 1991 DC released an entire new line of comics using characters licensed from Archie Comics. These were superheroes created in the 1950s and 60s who had been lying dormant for some time. The best known were THE FLY and THE SHIELD, both originally produced for Archie by Joe Simon [...]
Posted in Logo Studies on Apr 27th, 2010
All images © DC Comics, Inc.
In 1989 the Green Lantern franchise began a relaunch with this title. While the top line is the familiar Ira Schnapp design from the 1960s, EMERALD DAWN was newly designed by Kez. The contrast between the two words is vast and visually striking, with DAWN dominating, but behind, giving balance. [...]