Comments on: Logo Study: AQUAMAN Part 5 (conclusion) http://kleinletters.com/Blog/?p=4494 Todd Klein on lettering, life, literature and more Mon, 06 Sep 2010 21:45:55 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Rian Hughes http://kleinletters.com/Blog/?p=4494&cpage=1#comment-8847 Rian Hughes Wed, 29 Jul 2009 17:22:31 +0000 http://kleinletters.com/Blog/?p=4494#comment-8847 Hi Todd Good to chat at the San Diego Comic con, however briefly - I think we both had to fly out at some ungodly hour the next morning. Interesting comments - I feel the best logo wasn't the one finally chosen, myself. I do find it a mystery which option gets the thumbs up sometimes. I'll do a book on it one day, and show all the ones that got away! Cheers Rian Hi Todd
Good to chat at the San Diego Comic con, however briefly – I think we both had to fly out at some ungodly hour the next morning.
Interesting comments – I feel the best logo wasn’t the one finally chosen, myself. I do find it a mystery which option gets the thumbs up sometimes. I’ll do a book on it one day, and show all the ones that got away!
Cheers
Rian

]]> By: Jeff LeBlanc http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7932 Jeff LeBlanc Sat, 27 Jun 2009 02:51:40 +0000 http://kleinletters.com/Blog/?p=4494#comment-7932 The fourth and fifth ones just make me think "laundry detergent." The fourth and fifth ones just make me think “laundry detergent.”

]]> By: Andres Corcoll http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7923 Andres Corcoll Fri, 26 Jun 2009 21:41:28 +0000 http://kleinletters.com/Blog/?p=4494#comment-7923 Great work, like always! I really like your logo studies. Thanks a lot, from Uruguay. Great work, like always! I really like your logo studies.
Thanks a lot, from Uruguay.

]]> By: Todd http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7921 Todd Fri, 26 Jun 2009 20:10:39 +0000 http://kleinletters.com/Blog/?p=4494#comment-7921 And that logo for SEAGUY is also by Rian, so he probably recycled the idea, which is something I heartily approve of. And that logo for SEAGUY is also by Rian, so he probably recycled the idea, which is something I heartily approve of.

]]> By: Adam Farrar http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7918 Adam Farrar Fri, 26 Jun 2009 19:32:35 +0000 http://kleinletters.com/Blog/?p=4494#comment-7918 I think that Josh Beatman's logo used at the start of the most recent series could have been brought back and adapted for SWORD OF ATLANTIS. I think the weathered and mystical look presented there would have matched the content of the stories better. I also really like Rian Hughes' bubble logo, but it also reminds me of the bubble G in the logo for Grant Morrison & Cameron Stewart's SEAGUY...which might have now stolen bubbles from any future Aquaman logos. http://upload.wikimedia.org/wikipedia/en/f/f6/Seaguy-TPB.jpg I think that Josh Beatman’s logo used at the start of the most recent series could have been brought back and adapted for SWORD OF ATLANTIS. I think the weathered and mystical look presented there would have matched the content of the stories better.

I also really like Rian Hughes’ bubble logo, but it also reminds me of the bubble G in the logo for Grant Morrison & Cameron Stewart’s SEAGUY…which might have now stolen bubbles from any future Aquaman logos. http://upload.wikimedia.org/wikipedia/en/f/f6/Seaguy-TPB.jpg

]]> By: Kurt Busiek http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7916 Kurt Busiek Fri, 26 Jun 2009 17:39:37 +0000 http://kleinletters.com/Blog/?p=4494#comment-7916 I really like the one with the bubbles -- not for the SWORD OF ATLANTIS run, but it's a very cool look. And I agree that the one below it, with the wave-shaped unconnected Q-crossbar, is the best -- it has a nice, majestic fantasy feel. I didn't see either of those when the logo was being designed, not that I had any final say over the logo. The one we used is nice, I think, though I agree it doesn't really say anything specific. I also think it's too short -- it doesn't make a strong enough footprint on the page -- but I like the A shapes a lot, and the simplicity of the Q. I really like the one with the bubbles — not for the SWORD OF ATLANTIS run, but it’s a very cool look. And I agree that the one below it, with the wave-shaped unconnected Q-crossbar, is the best — it has a nice, majestic fantasy feel. I didn’t see either of those when the logo was being designed, not that I had any final say over the logo.

The one we used is nice, I think, though I agree it doesn’t really say anything specific. I also think it’s too short — it doesn’t make a strong enough footprint on the page — but I like the A shapes a lot, and the simplicity of the Q.

]]> By: Todd http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7915 Todd Fri, 26 Jun 2009 17:30:57 +0000 http://kleinletters.com/Blog/?p=4494#comment-7915 DC Licensing would provide a style guide. I'm not sure what they're using these days, but it's probably an older logo. DC Licensing would provide a style guide. I’m not sure what they’re using these days, but it’s probably an older logo.

]]> By: Torsten Adair http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7912 Torsten Adair Fri, 26 Jun 2009 17:04:49 +0000 http://kleinletters.com/Blog/?p=4494#comment-7912 The final logo has three defects: The "N" does not seem to kern well with the smaller "A"; the swash of the "Q" is almost nonexistent; and the "of", vertical on a horizontal line, and reduced, almost disappears. The "traditional" logo (circle forms, via Alex Ross) would work with the letters based on the cap line, and the subtitle running beneath. The wavy one beneath that would work best sans subtitle, as it reflects the more traditional logo, has a wave form in the block, and suggests a fish. The first logo reminds me of 1960s beach movies, while the third has more of a "secret agent" feel. The "cartoony" logo above the final logo... that would work well for "Squirrel Girl", given the bushy nature of the "Q"! Hmmm... is there a standard Aquaman logo that DC Licensing uses? Or is there a menagerie which designers can choose from, and DC just has to OK the design? The final logo has three defects: The “N” does not seem to kern well with the smaller “A”; the swash of the “Q” is almost nonexistent; and the “of”, vertical on a horizontal line, and reduced, almost disappears.

The “traditional” logo (circle forms, via Alex Ross) would work with the letters based on the cap line, and the subtitle running beneath. The wavy one beneath that would work best sans subtitle, as it reflects the more traditional logo, has a wave form in the block, and suggests a fish.

The first logo reminds me of 1960s beach movies, while the third has more of a “secret agent” feel. The “cartoony” logo above the final logo… that would work well for “Squirrel Girl”, given the bushy nature of the “Q”!

Hmmm… is there a standard Aquaman logo that DC Licensing uses? Or is there a menagerie which designers can choose from, and DC just has to OK the design?

]]> By: Todd http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7909 Todd Fri, 26 Jun 2009 15:36:45 +0000 http://kleinletters.com/Blog/?p=4494#comment-7909 You could be right, Bill. You could be right, Bill.

]]> By: Bill Angus http://kleinletters.com/Blog/?p=4494&cpage=1#comment-7908 Bill Angus Fri, 26 Jun 2009 15:18:16 +0000 http://kleinletters.com/Blog/?p=4494#comment-7908 [quote]Two versions of this idea, with the second using a distortion effect that suggests water to me.[/quote] Interesting... I thought he was trying to make it look like a fish. Great series (as always), Todd. [quote]Two versions of this idea, with the second using a distortion effect that suggests water to me.[/quote]

Interesting… I thought he was trying to make it look like a fish.

Great series (as always), Todd.

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