Category Archives: Logo Studies

Logo Study: DC Comics Cover Logos 1939-1949 Part 3

1947_ADateWithJudyAll images © DC Comics

In 1947 National Comics started a new licensed title that was a teen humor book based on a popular radio show. The logo style definitely says “humor,” and the word JUDY is large and well-designed. A DATE WITH is not so good, having uneven shapes and strokes, but maybe that was intentional, to make it more fun and jazzy. Continue reading

Logo Study: DC Comics Cover Logos 1939-1949 Part 2

1941_AllFlashQuarterly_AAAll images © DC Comics.

FLASH COMICS had been a success for All-American Comics, one of two sister companies under the DC symbol along with National Comics, and in 1941 they began a new title for the character. Officially ALL-FLASH, the QUARTERLY was short-lived as the title soon became more frequent. This is one of my favorite logos from the All-American roster. ALL-FLASH is beautifully rendered in a dynamic brush style that looks appealing and fresh, though it was probably not rendered in single brush strokes as it appears. QUARTERLY is equally masterful square-ended letters, and the entire logo is in “show-card” style, meaning the kind of hand-lettering then very common in many places, from movie-theater lobbies to department stores to advertising in magazines. I have no idea who designed it, it looks unlike any other logos from the company, but it’s tempting to think it could have been designed by veteran letterer/designer Ira Schnapp, who had done plenty of show-card lettering in the past. We have no way of knowing if Ira worked on any All-American logos, but he could have. The logo was slightly redrawn a few times for later issues, but always followed this model closely. Continue reading

Logo Study: DC Comics Cover Logos 1939-1949 Part 1

1939_Superman1-2All Images © DC Comics. SUPERMAN 1 and 2, 1939.

In a previous blog post, “DC’S EARLIEST LOGOS,” I considered who might have designed the logos from the beginnings of the company in 1935 starting with NEW FUN and continuing through titles like NEW COMICS, MORE FUN, the landmark DETECTIVE COMICS in 1937, ACTION COMICS in 1938 and a revamped ADVENTURE COMICS the same year. This series of articles continues that study for another 11 years, during which time only 50 new titles began. That seems a small number today, but for the first half of the 40s, World War Two kept paper in short supply, and launching new titles was difficult. Growth at the company known in the 1940s as National Comics was slow, and many of the new titles were actually put out by a sister company, All-American Comics, begun in 1939. And before you ask, I’ve decided to run all the logos in grayscale, as I think it allows one to focus better on the design elements. Continue reading


ComicConPreview1BlogImages © Entertainment Weekly

On June 10th I received an email from Jennie Chang, the managing art director of ENTERTAINMENT WEEKLY magazine, asking if I was available to do a logo for their upcoming Comic-Con Preview insert. We talked terms and price, and I agreed to do it. She told me her design director had found my website, and they loved the logo samples I have up there. They were thinking they wanted something similar to my NEW TEEN TITANS logo: Continue reading