Category Archives: Logo Studies

Pulled From My Files #46: ELEKTRA

kleinelektra1

Images © Marvel.

Some time in 1994 or 1995 I was asked by Marvel to submit logo designs for a new Elektra series. I think I was originally asked by editor Matt Idelson, and by the time I sent sketches in they were going to Ralph Macchio. I’m not positive on the year or timing, but as a new Elektra series came out in 1996, it seems likely the work was intended for that. Possibly it was an earlier series attempt that didn’t get published. My first sketch, above, was very pointy and dangerous, as Marvel usually wanted at the time. Continue reading

Pulled From My Files #45: CABLE LOGO

kleincable1

This and all images © Marvel.

In 1992 I was asked by Marvel editor Lisa Patrick to submit logo sketches for Cable, an X-Men related character who was being given his own series. I did three marker sketches initially, all using thick letters and bold outlines. This one is the most traditional approach. Continue reading

Pulled From My Files #44: PUMA Logo

pumaklein1Images © Marvel.

I have this set of five logo sketches for the Marvel character Puma in my files with no information about them. They are probably from the early 1990s. I think they are from before 1995 when I started doing most logo sketches on my first Apple desktop computer. Puma debuted in AMAZING SPIDER-MAN #256 dated Sept. 1984, but I couldn’t have worked on a logo for him before late 1987 when I left staff at DC Comics. Early 90s seems right, when Marvel was greatly expanding their output. The style of this sketch is overlapping slabs.

pumaklein2Here’s a very curvy one that I still like, though probably not the right approach for the character. Would have been better if he was a magic-user rather than a fighter.

pumaklein3Something a bit more subdued with lower-case letters.

pumaklein4The furry look in case that appealed to the editor, though probably too retro. Lots of energy here, but not enough space between the U and M. That could have been adjusted.

pumaklein5Another slab approach, which could signify that version 1 was liked best and they wanted to see a variation of it. Or not. Can’t recall anything about this work at all, frankly. Obviously the proposed Puma series never happened, and I must have been paid a kill fee for my work.

Pulled From My Files #43: TWO-FACE

Two-FaceKlein1

Images © DC Comics.

I have no records on these logo sketches, but they are done with markers over pencils, so probably from the early 1990s, and most likely for the DC Comics licensing department. Villains are hard to market, but the character of District Attorney Harvey Dent, one side of his face ruined by thrown acid, has been around since 1942 and appeared in movies, animation and TV. His trademark two-sided coin (heads on both sides, one side heavily scratched to represent the character’s evil side) was probably suggested as a theme or element to use. I think the sketch above captures the dichotomy well.

Two-FaceKlein2

This version does not captured the two sides of the character as well, and the coins as suggested would be hard to see.

Two-FaceKlein3My third idea is probably too ambitious and is both hard to read and hard to understand: why is the name there twice? people might say. The coin is probably an image provided by DC.

I don’t think this went any further on my part. Perhaps they gave me a kill fee and someone else did the version used. Or possibly DC decided not to pursue the project. I don’t see any character licensing use online, but that doesn’t mean it wasn’t prepared. There is a 1996 one-shot comic with a Two-Face logo, but by then, if it was something I was asked to submit designs for, I would have done them on my computer. I can’t fault DC for not going with these ideas, none of them are very good, in my opinion.

Pulled From My Files #42: WEB OF SPIDER-MAN

WebSpiderman1

Images © Marvel.

Some time in 1984 I was contacted by Marvel editor Eric Fein and asked to submit logo design sketches for a new title, WEB OF SPIDER-MAN. This is the first of four sketches I did using markers on typing paper. It uses the webbing from a decades-old AMAZING SPIDER-MAN logo and a similar shape, but with different letter forms.

WebSpiderman2

Sketch 2 is in straight lines with another style. This would have taken the least amount of space on the cover of the sketches I did.

WebSpiderman3

Sketch 3 is very tall and would have taken up a lot of cover space. The style is based on the pointy Spider-Man logo revision I had recently done, which was in turn based on my Sabretooth logo for Marvel. This one is hard to read and the least successful, I think.

WebSpiderman4Sketch 4 is another straight-line design that’s also pretty tall. Not so easy to read, but I think it would have been easier in color. I like this version of WEB OF the best, and probably should have done the whole sketch like that.

WebSpidermanWhen the first issue came out it featured a logo by someone else, probably Jim Novak. I was not asked to do more work beyond my four sketches, and was probably paid a kill fee, usually about a third of a finished logo rate. So it goes sometimes.