Category Archives: Logo Studies

Logo Study: ELECTRICOMICS

elec3blog

A few months ago I was contacted by Leah Moore about designing some logos for a new project she and her dad Alan Moore were working on, an app for making and reading comics in digital form. They had the name, and a few sample logo treatments, but they weren’t completely sold on any of them and asked me to have a go, which I was happy to do. From the sample provided above, I liked the retro Victorian feel and the old light bulb. Continue reading

Pulled From My Files #21: VIRUS Logo

VirusSketch

Images © Dark Horse Comics, Inc.

Sometimes when working on a logo you’re asked to do something that you can’t make work. That was the case with this assignment from Dark Horse editor Randy Stradley. He wanted the “virus” creatures from his story to appear somehow in the logo. Perhaps he was thinking of the original MAD logo where Harvey Kurtzman filled the centers of the letters with a crowd of crazy people. Unfortunately, I’m not that talented, so I suggested to Randy that I provide him with an open logo like this and perhaps his artist could add some of the creatures.

VirusKlein

He must have agreed, and here’s a photocopy of the finished logo, simply a very tight and exact tracing of the sketch. except that I added a little space between the V and I so I could have that corner the same height as the ones to the right of it. I think it has strength and visual impact, and is easy to read even with the joined letters.

Virus2

Apparently the creatures in the letters didn’t work for the artist either, or the idea was simply not followed, and the logo appeared as I designed it.

Pulled From My Files #20: TALOS OF THE WILDERNESS SEA

TalosPencils

Images © DC Comics, Inc.

Here is a tight pencil layout for a one-shot logo I did in 1987. It’s a sword and sorcery fantasy book I think, though I haven’t seen it in decades, and that looks like the direction I was going in this design, perhaps emulating fantasy paperback logos or even epic movie logos. I’m not sure why I thought the shading lines in the deep telescoping behind the letters was a good idea, and the overlap of the L on the O bothers me now. The entire logo seems too tall as well, but logos were often taller then.

TalosSpecial1

I don’t have a copy of the finished logo, but here it is on the cover. I probably hadn’t seen the cover art when I designed the logo. If I had I think I would have made it wider and less tall, and avoided the curve so it could be placed completely in the background and off the woman’s head. It was only used this once time, and perhaps it’s just as well!

Pulled From My Files #19: THE RIDDLER

RiddlerSketches

Image © DC Comics, Inc.

Here are some sketches I produced for the DC Comics licensing department probably some time in the 1990s. I have no record of being paid for a Riddler logo, so they may well have rejected all of them. The Riddler never seemed to progress beyond the 1960s to me, so perhaps they were looking for something more modern. I kind of like the third one.

Pulled From My Files #18: RESIDENT EVIL

Resident-Evil-1-Logo

Images © Capcom, Inc.

“Resident Evil” is a videogame and multimedia franchise that began in 1996. Above is the logo from the original game. Some time before that, probably 1995, I was contacted about designing a logo for the property. I don’t think it was Capcom, I think it may have been a licenser interested in promoting merchandise, but I don’t recall the details. I did a number of sketches, only two survive:

ResidentEvilSketches

Looking at them now, I’m sure this was too “comic-booky” for them, especially considering the very conservative type-based logo of the game. I suspect fans might have enjoyed something more along these lines, though.