Category Archives: Logo Studies

Pulled From My Files #79: LOIS LANE LOGOS

This and all images © DC Entertainment.

In 1996 I was asked by DC’s licensing department to submit designs for a new Lois Lane logo. Either they suggested something very different from the original block-letter Ira Schnapp logo:

or that was my idea, I don’t recall. My first marker sketch, above, was meant to suggest Lois’s handwriting or signature.

My second idea was along the same lines, but using a script style. Both of these are quite tall, but as they were not meant for a comic book cover, I thought that was okay.

By 1996 I was doing some logo treatments completely on my first Mac computer, and the rest of these sketches were done that way. This one uses a font called Isadora Bold, which again suggests handwriting, but in a much more formal and elaborate way.

Here’s the same thing on torn piece of ring-bound notebook paper. Not sure what my idea was, it’s a mismatch, really.

Another idea using the font American Typewriter. This is a more interesting approach, and I probably had fun creating the background story supposedly written by Lois. This font, in the bold weight, is rather balloon-like, though, and doesn’t look very much like real typewriting.

I have no record of being paid for any Lois Lane logo in 1996, so I’m guessing these were all rejected, and I was probably paid a kill fee. The only Lois Lane toy I can find uses the original Ira Schnapp logo.

Here’s the final inked version of another Lois Lane logo from 1986, I can’t find any sketches. The telescoping drop-shadow is overpowering, and also kind of goes the “wrong way” to my eyes now.

When the book was published, the drop shadow had been removed, and it looks much better without it.

More when I have time.

Pulled From My Files #78: “L” LOGOS

In 1992 I was asked by Tundra to design a logo for Mike Ploog’s graphic novel version of this Baum story, perhaps his best-known work after the Oz series. I love Baum and Ploog, and I loved having the chance to work in a style that evoked books of the early 20th century, so this one was a win on all counts for me. I only have two marker sketches, here’s the first. Continue reading

Pulled From My Files #77: IRON MAN Logo

This and all images © Marvel.

In 2014 I was asked by Marvel to design a new Iron Man cover logo. I began with some thumbnail sketches made while looking at an image of the character’s then-current costume. I kept returning to the idea of making the O in IRON utilize the glowing power source on the character’s chest, perhaps also using some of the armor features around it. Continue reading

Designing the WONDER-CON 2018 Logo

Image © Comic-Con International and DC Entertainment.

The program book cover for this year’s Wonder-Con has just been released, and it has a logo I designed in the style of the Superman logo. I had worked with Director of Print and Digital Media Gary Sassaman on the logo for last year’s Comic-Con International program book, and we both enjoyed the process, so I was happy to be asked to do this one. Continue reading

Pulled From My Files #76: GREEN LANTERN Logos

This and all images © DC Entertainment.

Here are a bunch of Green Lantern-related logos I designed from hand-drawn marker sketches. This first one was for a 1992 pair of trade paperbacks reprinting the fan-favorite run by Dennis O’Neil and Neal Adams from the 1970s. I was following the layout of the original logo by Gaspar Saladino, but giving the letters a somewhat more modern look. Continue reading