Category Archives: Logo Studies

Pulled From My Files #96: METROPOLIS POSTCARD

This and following images © DC Comics.

In 1998 I was asked to design logo-style lettering for a promotional postcard advertising the four-issue series SUPERMAN FOR ALL SEASONS. Here’s a tiny thumbnail layout from DC’s Brian Pierce, top, and the art for the postcard with my lettering laid over it in Photoshop. This is what I sent back to Brian to show how it would work on the art. Continue reading

Pulled From My Files #91: MORE X-MEN LOGOS

This and all images © Marvel.

Late in 1994 I was asked by Marvel to design a new CHRONICLES tagline to go with an X-MEN logo I’d already done for them. This is the first of four marker sketches for that tagline. What I’d do in a case like this is make a few photocopies of the main logo, draw the tagline in pencil and ink it with markers. These sketches were either photocopied again and mailed to Marvel, or I might have been using my first scanner at this point. The first sketch mimics the ragged X, which itself mimics the first X-Men logo by Sol Brodsky and Artie Simek. Continue reading

Pulled From My Files #90: X-LOGOS

All images © Marvel.

In 1994 I was doing lots of logos for Marvel. It was a boom that would soon be followed by a bust. Here are three X-Men-related ones. I did only one sketch for X-MAN, probably from a suggestion by editor Bob Harras. The design is similar to one I had recently done for X-MEN UNLIMITED, but with telescoping like that on the much earlier design for UNCANNY X-MEN by Jim Steranko. Continue reading

Pulled From My Files #89: TRITON, URSULA, HALLOWEEN

This and following three images © Disney.

Today’s post is three logos that were essentially designed in one sketch, approved, inked, and sent in. First we have another Little Mermaid character logo from 1991, similar to the Scuttle design I showed last time. There are a few notes on this sketch about leaving a little more space between the I and the T and correcting the angle on the right leg of the R. Continue reading

Pulled From My Files #88: DISNEY LOGOS

Images © Disney.

In 1990, Disney was publishing comics for the first time after decades of licensing that area to other publishers. Editor Len Wein asked me to design logos for some seasonal anthologies. They already had AUTUMN ADVENTURES, above, logo design by Mike Royer I believe, and wanted the second word of each to match the style of his ADVENTURES. Continue reading