Category Archives: Logo Studies

Pulled From My Files #71: FACTOR-X

This and all images © Marvel.

In 1994 I was asked by editor Kelly Corvese to design a Factor-X logo for a mini-series that would replace X-Factor briefly. This turned out to be quite a lengthy process with several rounds of marker sketches. I’m not sure if the one above came first, but I suspect it did. Continue reading

Pulled From My Files #70: HAWKWORLD, HAWKMAN

This and all images © DC Entertainment.

In 1989 I was asked by DC to design logos for a new series, HAWKWORLD, and a matching one for HAWKMAN. I took inspiration from the Ira Schnapp logo, above, that first appeared in the 1960s, not sure if that was completely my idea, or suggested by the editor. I love this logo, so it was fun to come up with a modern variation. Continue reading

Pulled From My Files #69: ELIMINATOR

This and all images © Marvel.

In 1994 I was asked by Jim Chadwick at Malibu Comics to design a logo for The Eliminator. Jim might have asked to see some metallic treatments, as the note on this first sketch suggests, and I provided them, using this first design. It’s a very plain vanilla design using squared-off block letters. Continue reading

Pulled From My Files #70: EVIL MUTANTS

This and all images © Marvel.

I’m a kind, gentle person, avoiding violence whenever possible, really I am. You might not guess it from some of the logo designs I’ve done. Some time in the early 1990s, Marvel Licensing asked for designs with this name. I don’t know what the intended use was, perhaps X-Men villain toys? At any rate, I did the “dangerous and pointy” thing that Marvel was enamored with at the time. This one is pretty evil, all right, but a little hard to read.

Another marker sketch that’s much more straightforward. The inner shapes make this one also a bit hard to read, but if held in a color that would be less likely.

Someone liked version 2, but wanted it less jumbled, and this version is easier to read. These are all I have for this project, which never went to a final version, so I don’t know if someone else developed the final logo, or perhaps the project itself was dropped. I’m thinking some heavy metal band might have wanted this one…

More in this series can be found in the “Pulled From My Files” topic in the right column of my blog.

Pulled From My Files #68: DANGER TRAIL, DESAAD, DOCTOR MID-NITE

This and all images © DC Entertainment.

In 1992 I was asked by DC to create a logo for a new version of DANGER TRAIL, based on the original short-lived series from the 1950s. This is the only marker sketch I still have, out of at least three. I felt it hit the right modern note. DC did too, and gave me the okay to take this one to final. Continue reading