Category Archives: Logo Studies

Pulled From My Files #61: BATTLEAXES Logo

Images © DC Entertainment.

In early 2000 I was asked by DC to create a logo design for BATTLEAXES, an upcoming miniseries from Vertigo. Here’s my initial idea, playing heavily on medieval ornaments and actual weapons as letters. My note about the double T addresses the concern that they might stick up too far, and could be lowered. My note at the left is from a phone conversation about the logo and requested changes: lose the gem stuff, and lose the axe/knife in the letter X. Continue reading

Pulled From My Files #59: BACKLASH LOGO

Images © Image Comics.

in 1994 I was asked by Bill Kaplan, who I had worked with at Marvel, and who was then the new editor-in-chief at Image, to design a logo for their character Backlash. Several batches of marker sketches were done, I don’t have all of them. I think this is the earliest. It’s very readable and has energy, but perhaps is a bit taller than it needed to be. Continue reading

Pulled From My Files #58: AGE OF APOCALYPSE: THE CHOSEN

Images © Marvel.

In 1994 I was asked by Kelly Corvese at Marvel to submit logo designs for one of the hundreds of new books the company was pumping out at the height of the speculator boom, a one-shot spin-off of a then-current series. The letter shapes of APOCALYPSE here are similar to a style I had originally developed for the Sabretooth logo, and then at Marvel’s request, used for a new Spider-Man logo. I’m guessing this was suggested by Kelly, though I no longer recall. The telescoping behind the two top lines is something of a throwback to logos of the past, as is the banner for the third line, really, but I think this holds together pretty well.

The second marker sketch drops both the banner and the telescoping and uses a different serif style for the first and third lines.

The third sketch goes in a different direction with squared block letters for everything and a lower arc on APOCALYPSE. I think any of these would have worked, but none were used.

The printed cover uses a Comicraft font for APOCALYPSE that does not go well with the other two lines, and I find this logo kind of awful. So it goes sometimes. I have no idea what the thinking was. At least it was a one-shot!

Pulled From My Files #57: BATMAN LICENSING LOGO

Images © DC Entertainment.

The very first entry in my “Pulled From My Files” series (see them all in the topic link on the sidebar) was this single image from the early 1990s. I was asked by DC’s Janice Walker to submit designs for a new Batman logo to be used for licensed products. I don’t have a final version of any of these designs, which means I wasn’t able to give them what they wanted, or they decided the existing Batman logos from the comics would work better for them. I’m sure I was paid a fee, so no problem there. Continue reading