Category Archives: Logo Studies

Pulled From My Files #49: X-MEN MUTANTS EVENT

All images © Marvel.

In 1994 (I believe) I was contacted by Marvel editor Bob Harras about designing three connected logos for an upcoming X-Men three-title event. The lead line was to be MUTANTS with the individual titles below that. I suggested we start with that word, and develop the rest to match. All these sketches are drawn in pencil and inked in markers. Continue reading

Pulled From My Files #48: JIMMY OLSEN LOGO

Images © DC Comics.

In 1996 I was asked by Janice Walker of DC’s Licensing Department to design a logo for Jimmy Olsen that would be only used on licensed products. I began with three hand-drawn sketches in pencil, inked with markers, as was my usual method. This first one was meant to suggest Jimmy’s handwriting, and is not very successful. Continue reading

Pulled From My Files #47: KAINE LOGO

Images © Marvel.

Some time probably in 1995 I was asked by Marvel editor Eric Fein to submit logo design sketches for their character Kaine, who first appeared in WEB OF SPIDER-MAN #119 dated Dec. 1994. I’m guessing they were planning to feature him in a mini-series, but none appeared at that time. Later the character appeared under the names Tarantula and Scarlet Spider, eventually gaining his own series by that name in 2012. These sketches are drawn by hand in pencil and inked with markers, so it’s unlikely I would have done them any later than 1995, as after that I began moving to doing logo sketches on my first Apple computer (even if first drawn by hand). From the variety of these three designs, I doubt I was given a particular direction to go in, they just wanted ideas. I have a note on the margin of this page next to version 1 (not shown) that says “A” and “stone,” so I think they wanted the A to be more standard than version 1, and wanted to try some new ideas made of stone. (Not sure why, based on the character’s powers and m.o., but that’s what they asked for.)

Here’s what I came up with for that request. Version 4 is rather ugly and not very stonelike. Version 5 is along the lines of a familiar Hulk logo, so not terribly original. That’s all I did as far as I know, I don’t have a finished logo in my files. Possibly the idea was nixed before I got that far.


Pulled From My Files #46: ELEKTRA


Images © Marvel.

Some time in 1994 or 1995 I was asked by Marvel to submit logo designs for a new Elektra series. I think I was originally asked by editor Matt Idelson, and by the time I sent sketches in they were going to Ralph Macchio. I’m not positive on the year or timing, but as a new Elektra series came out in 1996, it seems likely the work was intended for that. Possibly it was an earlier series attempt that didn’t get published. My first sketch, above, was very pointy and dangerous, as Marvel usually wanted at the time. Continue reading

Pulled From My Files #45: CABLE LOGO


This and all images © Marvel.

In 1992 I was asked by Marvel editor Lisa Patrick to submit logo sketches for Cable, an X-Men related character who was being given his own series. I did three marker sketches initially, all using thick letters and bold outlines. This one is the most traditional approach. Continue reading