The first issue of this new ETERNALS series is out this week, lettered and with a logo design by me. It continues from an earlier series…
…written by Neil Gaiman, art by John Romita Jr. that I also lettered. The logo on that one looks like it was made from a commercial font, and was not by me. Marvel could easily have used it on the new series to provide continuity, but the editors thought they’d like to do something a bit more Kirbyish.
The Eternals were, of course, created by Jack Kirby, and his issues had the logo seen above, which is what I would call a fairly typical 1970s Marvel logo, perhaps designed by someone on staff at the time, possibly Jim Novak. It’s big, bold, and easily readible, if a little old-fashioned looking now, but I took at it as a starting point for my own new design.
One thing I DID design for the Gaiman series was this logo for the inside front covers, and I thought it had promise, so I developed it further.
Taking as many cues as possible from Kirby, I filled the center of the letters with “Kirby dots”, something the master used to create the impression of energy in his backgrounds. I did a straight version, and two curved ones similar to the original Eternals logo.
Next I tried another style, this one with pointed serifs, in the same three formats. I felt this combination of triangular points and broad vertical strokes might work for the book.
Finally I did two more versions to provide other choices, in case no one liked the first two. These both began as commercial fonts that I modified. Actually, I’ve been trying to sell someone on the style of Version 3 for a while now, and so far no one has gone for it. That proved true in this case, as well. Marvel decided to go with Version 2B. Here’s the final file I sent in:
On the first image in this post, the Marvel house ad for the book, they modified the logo in Photoshop, giving it a more three-dimensional look with shading effects, but from what I’ve seen online, the actual cover versions (there will be two) don’t have that. Here’s one I found online:
The red outline fades against this particular artwork, but the letters are still strong and readable, which is the most important thing. Looks pretty good, I think. I might add, the painted art on the series is quite attractive, and the stories aren’t bad either. You might want to give it a try.