I’ve already written about two of the logo designs I did for Tekno Comix in 1994, TEKNOPHAGE and LADY JUSTICE. Here’s another, an extra long single issue that was meant to tie together the disparate books in this Gaiman group. And I should add that Neil’s involvement in these books was minimal, I think just some concept work on the characters and some rough story ideas. I don’t know how well this book succeeded in its goal, I’m afraid I don’t remember much about it, but I kind of like the logo designs.

All images © Big Entertainment

The title is visually descriptive, bringing to mind a giant ferris wheel to me, so a curved logo seemed the way to go. I drew up this one with strong one-point perspective (vanishing point below, center) and slab serif letterforms that seemed to work. Note that all the letters are spaced apart except the R and L, where the leg of the R needed a little more room.


When hand-drawing logos, an easy way to develop them further is to make a photocopy and add something, as I did here, with the drop shadow, though in this case it’s not dropping, it’s ascending above the logo, emphasizing the forward tilt and strong perspective in a way that’s just a bit unsettling. I liked that. The hand-drawn version of Neil’s name was copied from the other logos I’d already done for this group.


Another similar development, this one using telescoping rather than a drop shadow. I like this one, too, it gives the letters a more solid and three-dimensional feel, and the facets of the telescoping would have looked good in different color shades.


This version follows the same plan, but with pointy serif letters that have a roughened edge. Points are usually popular in both heroic and horror titles, so this one could suggest either, as could the roughened shapes.


And, just to prove that I COULD think of another approach, here’s a straight across one using different letterforms, also with pointy serifs, and a thick outline roughened on the outside edge only. I like the shape of the W’s and the E’s on this one. I might try to use them somewhere else someday, should the opportunity arise.


Here’s the printed cover, and as you can see, they went with version 2, and a less tall author name. Looks okay, would have been nice if the logo could have been larger, but it’s not bad like this. A lot of work for a one-shot, but at the time Tekno was paying well, so I was happy to do it.

2 thoughts on “Logo Design: NEIL GAIMAN’S WHEEL OF WORLDS

  1. Christopher Mills

    Another trip down memory lane for me, too.

    You’re correct that Neil had little to do with the books beyond some minimal notes and loaning his name to the line. Speaking for myself, I tried to involve him more on the “Gaiman” title that I edited, but he showed very little interest in participating. I think he did himself – and his fans – a bit of a disservice by allowing his name to be on titles that he didn’t really work on, but considering the personalities in charge of the company, I can’t blame him for wanting to minimize his contact with them.

    It really is a shame – Tekno/Big had some solid financing and decent properties. It also had a talented editorial staff, and a lot of good creators. Unfortunately, the whole line was undermined by the publishers’ basic lack of understanding of comics and complete disinterest in learning. In fact, it always felt like they had nothing but contempt for the medium and its fans.

    It was a rough two years of my life – but the only two years that I actually made a decent living in comics.

    By the way – I truly love these logo studies. I learn a lot from them. Thanks!

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