In 1977 the Tarzan license passed to Marvel, and they were the ones who broke the tradition of thirty-plus years by abandoning the consecutive issue numbers and beginning with a new issue 1. I can’t fault them for it. New Marvel readers were more likely to pick up a first issue than one numbered 259. At first glance the logo seems the same as the one DC began with, a taller version of the famous newspaper strip logo, but looking closely, there are some differences. The biggest one is in the ball of the R, which is smaller and rounder, but all the serifs are also narrower, and the places where the letters join are slightly different. My guess is someone on staff at Marvel traced off an early DC issue, then made minor changes that looked good to him. The effect is the same, though with all the Marvel trade dress, the overall look of the cover is quite different. Equally good art, though, I think by John Buscema.
Marvel had the property for a few years and did well with it. In 1984 they also produced this movie tie-in with a logo again much closer in proportions to the newspaper strip logo. I have a feeling ERB, Inc. had decided this was the best known logo, and they’d stick with it. Not a bad choice.
I can’t find any Tarzan comics published in the U.S for about ten years after that, but in 1995 the license was picked up by Dark Horse Comics. One of their first projects was this adaptation of an unfinished Tarzan novel by Burroughs completed by novelist Joe R. Lansdale. The comic had covers by Arthur Suydam and art by Charles Vess. The logo continues the theme: TARZAN in the newspaper strip style but with even thinner serifs than the Marvel Version, and the subtitle in the same font used on the Ace paperback covers, a terrific idea. Really complements the design and has that nostalgic tie to Frank Frazetta.
Dark Horse also produced the hardcover book edition of the same story, and here at last you finally get to see my favorite J. Allen St. John logo design (from the novel “Tarzan and the Golden Lion”) at a size where it can be seen and enjoyed. I guess it also appealed to Danton Burroughs of ERB, Inc., as I believe he had approval on this project. If you look back to the tiny reproduction of the “Golden Lion” cover in part 1 of this logo study, you’ll see the BY EDGAR RICE BURROUGHS is also the same as here. But there was apparently no useable copy of that element, plus they needed to add the co-author’s name in the same St. John style. Dark Horse contacted me, and I was delighted to do it for them, thus finally having at least a small part in the Tarzan logo story.
Dark Horse produced several Tarzan comics and mini-series in the following years, such as this one from 1999, all using the familiar logo created in 1941. Chances are, if you see Tarzan merchandise of any kind from the 1970s on, it’ll have some variation of this logo, at least if it’s authorized by ERB, Inc. And that brings this logo study to a close, though there are lots of other Tarzan logos I haven’t covered, for movies, TV shows, and all sorts of other items. You can read lots more about Tarzan and see many other logos at this fine Burroughs fan site devoted to all his work in all mediums: ERBZine
And, for pure enjoyment, you can’t go wrong pulling out any of the Burroughs Tarzan novels and settling down for a good read!
More chapters and other logo studies on my LOGO LINKS page.