Through most of the 90s the logo designed by Alex Jay continued on the covers, with a few variations. Some issues, like the John Byrne one above, dropped the WW symbol. Enough years had passed that having it on every cover was no longer considered necessary.
A few issues later this version appeared on the 10th anniversary of the relaunch, with a nostalgic cover by George Perez. Kind of an awkward combination, with the emblem and stars really too big for the letters above, but it did fit the layout, which is why they did it, I’m sure.
For a while during John Byrne’s time as writer/artist, Wonder Woman’s mother Hippolyta took over the title as the Golden Age Wonder Woman, which called for the return of the golden age logo. In the first appearance, above, you might notice it’s compressed vertically (or stretched horizontally if you like) compared to the original version. In order to do that sort of thing they needed a digital version of the logo, which I was asked to provide. I scanned one of the early covers and traced it on the computer using Adobe Illustrator. Here’s what my version looked like when I was through:
I enjoy doing these, I’ve done a number of them since I began working on the computer in 1994. The trick is to stay true to the original lines while trying to recover details that have been lost over time by constant copying of the logo. Until desktop publishing became the norm in the 1990s, logos were reproduced photographically on photostat cameras in DC’s production department. Original copies of older logos were rarely available, so copies were made from copies, and the process led to details being lost. In this case, working from an old photocopy of a printed version meant I had to make lots of small decisions on how the logo would have looked when originally lettered. Speaking of old, worn logos, I can’t resist showing this cover from 2002:
Cover artist Adam Hughes had way too much fun with the old logo on this one as the modern WW meets her Golden Age version…on the cover, at least. Great stuff!
By 2004 Alex Jay’s logo had dropped the emblem bar altogether. As this version neared the end of its run, his letters continued to do a fine job of representing the character without looking dated. But the company decided it was time again for a temporary retirement of the character to make way for a new revamp and relaunch.
In 2006 Wonder Woman began her third series with a new first issue featuring a new logo by designer Nancy Ogami. It’s a powerful one, combining some ideas from previous versions with Ogami’s original touches. The logo returns to upper and lower case with letters that have wide vertical strokes, narrow connectors, and some curved, clawlike points. Not so many that it brings Catwoman to mind, though, and the large star helps keep it grounded in WW territory. I like the double drop shadow: a narrow one just below, and a deeper telescoped one feeding off the heavy outline that makes the logo very clear and readable. The letters are italic and tightly fitted to leave no blank areas in the middle. There’s a nice symmetry to the curves of each W that I like a lot. A very impressive piece of design work.
I haven’t been able to find a list of Nancy’s other logo designs, but I do know of two. She’s best known for the design of the “Dracula” film logo for the Francis Ford Coppolla version:
And also designed the logo for Dan Brereton’s NOCTURNALS:
Of these two, the NOCTURNALS logo shows the most similarities of style to the Wonder Woman one, with its curved points. All three logos are very attractive and effective.
That brings us up to the present. Hope you’ve enjoyed the journey!
More chapters and other logo studies on my LOGO LINKS page.