Pulled From My Files #29: URBAN JUNGLE

Ka-ZarNextImage © Marvel.

Before all comics news was readily available online, before Diamond Previews, before comic shops, one of the ways to market your comic to buyers was the “Next Issue” blurb at the end of each story or issue. Some of the best letterers like Gaspar Saladino made an art of it, creating intriguing graphics that urged readers to come back for more, and of course it was also the writer’s job to intrigue those readers with enticing “copy,” or promotional text and titles. By the time I was lettering KA-ZAR for Marvel Comics in 1997, next issue blurbs were no longer a very important selling tool, but writer Mark Waid still liked to write them, and I still liked lettering them, so we did. Here’s one I’d forgotten, I saved photocopies in my files so I could reuse the title. Not sure how many times I reused it, but probably at least once. It’s not the sort of thing I’d want to do on the computer, but drawing it by hand didn’t take too long. I imagine I pencilled it, inked the ivy first, then the letters. Even so, saving a little time by reusing it made sense.

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