In 1993 I was asked by Marvel’s marketing department to design a logo for the X-Men character Cyclops, which I was happy to do. I sent in six sketches inked in markers over pencils. This first one was a fun idea, with a suggestion of the Cyclops eye-beam creating a reverse across the center, and might have worked in color, but was hard to read in black and white, and probably too tricksy anyway.
Version 4 adds energy by using all square corners, and rough edges on the letters and the thin outline around everything, which would be filled with a different color and help it read well. I still like this one, particularly the unusual S.
The last sketch helps separate the letters by putting angles at the bottom of erach one, making it more readable, and adding interest. A deep open drop shadow gives it depth while not distracting from the main word. This was the version Marvel liked best.
Cyclops co-starred with Phoenix in a 1994 mini-series with a different logo by me, though the entire logo never actually appeared on any of the four covers, it was always partially covered, and my original layout with AND on a separate line was changed so that word floated over the two names, not a great look to my eye. But, hey, it’s and X-Men comic and probably sold lots of copies anyway.
You can find more of these articles in the “Pulled From My Files” category on the right side of this blog, and lots of other logo studies on the LOGO LINKS page, too.