Images © Tekno Comix.
I designed several logos for Techno in the mid 1990s that went through lots of versions, but this one was straightforward and easy. I did three marker sketches, using the same design for JOHN JAKES’ on each, and the same design for MULLKON EMPIRE on the first two. This first design is a bit hard to read in this format, but in color I thought it would work fine. I was able to save space with this layout for the double L. I went for an art deco space opera look, something that would have worked on Flash Gordon.
Version 2 simply added a telescoping drop shadow. This is my favorite, has that epic look I thought the book called for.
The third sketch went a different way, a more pointy look and a black drop shadow.
The art deco block letters of version 1 suited them perfectly, and the final logo is simply traced from that on Denril plastic vellum.
Here’s the first issue of the series printed, and I think the logo works fine on it. Love that painted cover by John Watkiss!
More articles like this can be found in the PULLED FROM MY FILES category on the right side of the blog home page, and in the LOGO LINKS page.