The very first entry in my “Pulled From My Files” series (see them all in the topic link on the sidebar) was this single image from the early 1990s. I was asked by DC’s Janice Walker to submit designs for a new Batman logo to be used for licensed products. I don’t have a final version of any of these designs, which means I wasn’t able to give them what they wanted, or they decided the existing Batman logos from the comics would work better for them. I’m sure I was paid a fee, so no problem there.
This time I’ve found five more versions that I drew up in markers for the assignment. Version 1A is the same as version 2 except that the outlined outer shape is wider, making this one easier to read, I think. Or, maybe not so much in black and white, but probably in color.
While I think I did okay on these sketches, I certainly would agree that there are many existing Batman logos from the comics that are better, and my guess is that’s where DC went, but that’s only a guess. I don’t see many licensed products.