Pulled From My Files #62: BIZARRO LOGO

Images © DC Entertainment.

In 2015 I was asked by Ken Lopez at DC to design a logo for a new Bizarro series. Ken suggested it might look like the Superman logo, but flipped left to right, something like the one above. I thought that was a fun idea, and was happy to accept.

Putting that flipped Superman logo on my light box, I used it as a template to create “IZARRO,” and since the initial B still needed to be larger for the word to read well, I then worked that out from the proportions of the original S. This was pretty wacky, but I had another idea. What if we made the O a cube, just as the Bizarro world is a cube rather than a sphere? I suggested this to Ken, and he said he’d like to see it.

I worked this up in Adobe Illustrator, tracing my pencils there, making some adjustments, and creating the cubed O. In this version the B is a little smaller, and the rest of the letters a little larger, for instance. I sent it in, everyone loved it, and I was done. Easy peasy! Me am so unhappy when logo work this hard!

Here’s the first issue cover. As it was against black, the logo’s black areas became dark blue, which I think works well. The number 1 is also flipped, a nice touch. It was fun to be part of this goofy project.

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