In 1994 I was asked by Marvel Licensing, specifically their ToyBiz division, to create a new Fantastic Four logo for toys. They wanted something inspired by the original FF logo by Sol Brodsky and Artie Simek:
but with a modern feel, or at least that’s my surmise, as I don’t recall the details of our conversation about it. My first marker sketch, above, took the original letter shapes and made them more square and thicker, as well as lined up evenly. I made some changes beyond that, but you can see the reference.
I don’t have sketch #2, but I think it was the marker version of this, the 4 symbol, which they wanted separately. This is the final version of that. I wish now I’d extended the horizontal bar to the right a little more to balance the placement better.
More posts in this series can be found in the “Pulled From My Files” category on the right column of this blog. Other articles you might enjoy are on the Logo Links page. More when I have time.