In 1996 I was asked by DC’s licensing department to submit designs for a new Lois Lane logo. Either they suggested something very different from the original block-letter Ira Schnapp logo:
By 1996 I was doing some logo treatments completely on my first Mac computer, and the rest of these sketches were done that way. This one uses a font called Isadora Bold, which again suggests handwriting, but in a much more formal and elaborate way.
Another idea using the font American Typewriter. This is a more interesting approach, and I probably had fun creating the background story supposedly written by Lois. This font, in the bold weight, is rather balloon-like, though, and doesn’t look very much like real typewriting.
I have no record of being paid for any Lois Lane logo in 1996, so I’m guessing these were all rejected, and I was probably paid a kill fee. The only Lois Lane toy I can find uses the original Ira Schnapp logo.
More when I have time.